Eating and drinking are fundamental human needs. The evolution of human culture also included the evolution of our culture(s) surrounding food and drink preparation and preservation. From the earliest methods such as using leaves, sticks, and vines to today's boxes, plastics containers, and plastic bags, packaging has become an ever-present and essential element in this aspect of human society.

As a result of this salience, the food and beverage industry is perhaps one of the most visible markets from a packaging point of view where consumers can really engage with the product as well as the way in which the product is packaged and presented. 

Whether it is fresh produce like fruit, vegetables, and meats; restaurant-prepared orders; bottled and canned drinks; or simply ready-meals, all these products' packaging are key to ensuring the quality of the product as well as their market value across their shelf-lives. In some cases, the packaging is also part of the way in which these foods and beverages are marketed and branded, as some of the world's biggest brands have iconic packaging styles and designs.

At PACK Consulting, we understand these dynamics. So, whether it's about ensuring that your packaging design suits the product; maintains or enhances its quality; increases your brand identity, visibility, and profile; and/or moving towards a more truly sustainable packaging model, we can help every step of the way.